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The National Kidney Registry approached us with a challenge: one of their older animations about their voucher program was overly complicated and visually outdated. As the largest kidney donor facilitator in the United States, their programs can be inherently complex—but the message needed to be clear, concise, and approachable. It also needed to uniquely reflect who they are and why their work is so vital. 

Our goal was to distill their processes into a beautiful, easy-to-understand animation campaign that would resonate with a broad, diverse audience. Through elegant design, thoughtful storytelling, and a focus on clarity, we transformed technical details into a compelling narrative that is both clear and engaging.

One of the many highlights? In collaboration with their marketing agency, their video, "Donating a Kidney Through the National Kidney Registry's Standard Voucher Program," has garnered over 3 million views on YouTube, reflecting significant public interest and engagement.